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The Gambia Bankers’ Association

Committee

Financial Inclusion & Consumer Protection

Focus areas

  • Financial literacy
  • Fair treatment of customers
  • Complaints handling practice
  • Access to financial services

Purpose

Promotes access to appropriate financial services and fair treatment of customers. It supports financial literacy and public confidence in banking.

Responsibilities

The committee focuses on how the industry serves customers, particularly those who are new to formal financial services.

  • Develop and review financial-literacy materials for the public
  • Promote clear disclosure of product terms, fees and charges
  • Share good practice in handling customer complaints
  • Engage on national financial inclusion initiatives
  • Raise public awareness of fraud and scams